Apple Reportedly Scaling Up iPhone 14 Orders While Android Brands Struggle

Apple has scaled up its orders for iPhone 14 components, in contrast to faltering Android devices, DigiTimes reports.

iPhone 14 Lineup Feature Black
Ahead of the launch of the ‌iPhone 14‌ lineup in September, Apple has reportedly increased its component orders from suppliers. This comes in stark contrast to a range of Android brands, which continue to face sluggish sales, according to supply chain sources speaking to DigiTimes.

Apple is believed to be the only smartphone vendor that has sustained stable sales in recent months, with a noticeable year-on-year rise in sales. After cutting initial chip orders for the ‌iPhone 14‌ models in expectation of falling market demand, good sales performance for the current iPhone lineup encouraged Apple to boost preparations for later this year. This lines up with a report from earlier this month that said Apple's ‌iPhone 14‌ models are forecasted to sell even better than the iPhone 13 lineup.

‌iPhone‌ sales normally slow down in the July-August period as customers anticipate the launch of new models in September, but ‌iPhone 13‌ shipments were reportedly one-third higher this July than at the same time last year, suggesting that the device has ongoing demand. Apple is said to have informed suppliers that the initial sales of the ‌iPhone 14‌ will be higher than those of the ‌iPhone 13‌.

Meanwhile, the mid- to low-end of the smartphone market, which is dominated by Android devices, has struggled over the past year as demand has waned. As an indication of this, Android chip supplier MediaTek has reportedly seen its clients cut orders by as much as 30 percent.

Apple is believed to have already begun trial production of the ‌iPhone 14‌ lineup and plans to begin mass production in August ahead of launch in September.

Related Roundups: iPhone 14, iPhone 14 Pro

Top Rated Comments

wonderings Avatar
22 hours ago at 03:37 am
You can't beat Apple's marketing machine. Can't wait for the best iPhone ever with even more emojis, faster cpu and a better camera. This is going to change everything!
Score: 15 Votes (Like | Disagree)
addamas Avatar
22 hours ago at 03:37 am
I think most of people will wait for USB-C in EU so iPhone 15. At least I do :)
Score: 7 Votes (Like | Disagree)
dmylrea Avatar
19 hours ago at 07:16 am
This article is so biased, you might think it was written by Apple themselves (but even Apple doesn't call out Android so harshly).

According to Statista ('https://www.statista.com/statistics/272307/market-share-forecast-for-smartphone-operating-systems/#:~:text=Smartphones%20running%20the%20Android%20operating,percent%20share%20of%20the%20market.'), Android maintains an 82.6% global market share, and iOS market share has actually shrunk since 2014 from 15.6% to 13.8%. Android has picked up from 81.1% to 86.2% (2022) but Android is "faltering"??? o_O

I'm no Android fan (I own both and iPhone is my main phone) but articles like this have no place calling Android "faltering" until iOS is at 50.1%.
Score: 6 Votes (Like | Disagree)
djcerla Avatar
22 hours ago at 03:42 am
When you use a device for 5-6 hours a day, you start to realize things like a great camera or longer battery life are well worth the premium Apple charges over Android trash.

AND, that premium is more or less equal to the delta in resale value. iPhones are just cheaper at the end (and now Macs too ('https://www.tomsguide.com/face-off/macbook-pro-13-inch-2022-vs-dell-xps-13-plus-which-laptop-wins')).
Score: 5 Votes (Like | Disagree)
MrMaxwell Avatar
22 hours ago at 03:36 am
Many iPhone users are locked into the upgrade cycle and happily upgrade regardless of market conditions and Apple know this
Score: 4 Votes (Like | Disagree)
djcerla Avatar
22 hours ago at 04:09 am

Are you using a camera 5 to 6 hours a day? I get having a good battery, not sure where the camera enters into the equation. Not saying they should stop improving them, but cameras int he iPhone have been great for many versions now, but ultimately they are not real "pro" cameras. I don't see real photographers ditching their DSLR's in favour of an iPhone or any other phone with a good camera. Marketing again at work making you think everything will be better when you can capture those moments with crystal clarity rather than living in that moment.
You seem to believe Android manufacturers don’t do marketing.
Score: 4 Votes (Like | Disagree)

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